Virgin Games Reference - Pierrick Leveque, Head of Acquisition
As
founder and first manager of Virgin Games Affiliates, I've known Tony
since 2007 when he signed up to our newly launched in-house program.
He's been one of our top earners every month ever since, but in the
wider context of this book that's just ancillary; it's how he did it
that matters. Starting off as a specialized Poker affiliate, he
gradually shifted his focus towards the online Casino and online Bingo
marketplaces. Not the easiest of migration: while under the same
"gambling" umbrella, Poker, Casino and Bingo appeal to entirely distinct
audiences; each requiring different tones and marketing techniques.
I've
worked with thousands of affiliates over the years and an overwhelming
majority owe their continued success to sticking to what they know and
do best. In little more than 2 years, Tony's drive, hard work, his
ability to gauge a new market, adapt to it, then innovate within it,
have allowed him to secure a significant share of traffic in two very
competitive online sectors. At time of writing, one of his sites
sits proudly in the top 5 UK online Bingo sites, amidst affiliate
companies who have owned the space for the best part of 10 years. No
mean feat.
Without
even reading the recipe book, one just needs to look at Tony's sites to
understand there is something special going on there. This is an
affiliate business built on content, clinical and innovative
call-to-action, all supported by a highly structured underlying SEO
mesh. These ingredients have been used and abused by online
marketers for years, but it takes a special talent to stir up a blend
elegant enough to shake an industry. I believe Tony has this talent.
The techniques detailed in this book can actually be applied to any niche with minimal start-up costs.
Build Your Very Own Online Cash Cow!
This
book details all the techniques required to build your very own Online
Cash Cow from initial niche research, website structure to creating
quality content that is Google PANDA friendly. The book also details how
to create content that converts which is a skill many affiliates lack.
The book guides "wannabe" affiliates through their first year detailing
all techniques and processes required in a step by step manner.
